thoughts

Saturday, September 14, 2013

Dynamics of Banking in India

India has seen historic progress and growth in the past decade. Banking services are in the nature of a public good and it is essential to make banking services available to the entire population without discrimination. It is well understood there is a huge demand among poor for banking services; it is considered more viable and profitable. Expansion of bank branches, especially in rural areas, resulting in multifold increase in branch network from around 8000 in 1969 to 89000 today, spread across the length and breadth of the country. Despite all these efforts it is estimated that about 40 percent of Indians lack access even to the simplest kind of formal financial services.
Currently India has 27 public sector banks, 22 private sector banks, 31 foreign banks, 89 regional rural banks and 2123 cooperative banks of various kinds. Today India has about 89000 bank branches of commercial banks and 55000 Automated Teller Machines and one half a million Point of Sale Terminals of merchant establishments and 850 million mobile phones. India is the 10th largest economy but one half of India’s population does not have access to banking services primarily because branches are located predominantly in the urban region. Banks are not convinced about prospects in the rural areas though economists agree that development in the rural sector is the key driver for the future. The collapse of Lehman Brothers did not impact the Indian banks. The Indian banks stood strong, remained profitable, well capitalized and had no worry of the asset quality. Though the Indian banks are progressing there is still scope in development by redesigning the features of saving’s bank account, permitting more foreign banks and private players in to this sector. The so called new generation private banks have not been able to spread banking across the country as their focus has all along been on urban India.

Internet banking/Mobile banking:
A recent McKinsey report reveals that the usage of internet banking has risen by 28 percent while mobile banking has shot up by 83 percent across the Asia –Pacific region. The convenience of anywhere banking is the biggest draw for customers. About 50 banks have been permitted to offer mobile banking services till now of these 38 have just started operating. The services available on the mobile are: (a) bank account: funds transfer, bill payment, balance enquiry, cheque book request, last 5 transaction stop cheque request; (b) Credit Card: balance details, last payments details and payments due date; (c) Demand holding enquiry transaction status; bill enquiry, ISIN enquiry; (d) Loan: provisional income tax certificate; final income tax certificate reset letter; rescheduled letter; loan agreement copy
The 10.4 lakh mobile banking transaction value is Rs. 84.6 crore.
Mobile banking will be the second largest channel for banking after ATM in 2020. Almost 22 percent of the banking transaction will be through the mobile. Online banking will also grow while cash and cheque transaction will come down from 49 percent to around 15 percent.
The scope of internet banking is increasing and the raises questions such as: the additional facility to be included; the speed of processing a transaction: errors in processing; difficulties encountered in the urban and rural set up; the cost of transaction; the hidden costs; and the extend to which this system is user friendly to the customers or is it cumbersome, and the security aspects.

Credit Card Fraud:
According to Norton Cyber Crime Report 2011 Indians figure high on the list of credit card fraud, 80 percent of adult Net users are targeted; 60 percent of crimes were due to viruses and malware, 20 percent were online scams; 19 percent used for social tactics such as phishing and 17 percent were through mobile phones. The value of lost and stolen fraud is Rs 5 crore and counterfeit card fraud is Rs. 8.2 crore. The loss may be made  zero by following steps such as : registering transaction alerts via SMS and email; bank to be updated of change in mobile number; reduce credit limit if the card is used sparingly; use virtual cards/ virtual key boards for online shopping; type bank web address instead of using email links; scratch the 3 digit CVV after memorizing; do not leave photo copies of credit card; when you loose your phone deactivate your bank account and switch off the router when not in use. The awareness of these steps among the credit card holders needs to research. The reasons of becoming a victim of fraud; the rights and liabilities of a banker and customer under such situations; when fraud is notified the actions taken and the speed at which it is taken, security measures undertaken by the bank to minimize fraud are also some of the topics that needs an empirical study

Financial Inclusion:
In India, the term financial inclusion was first featured in 2005. According to Boston consultancy report the banking scenario is changing 2003 is 30 percent financial inclusion; 2010 is 45 percent is the financial inclusion and in 2020 will be 65 percent as the financial inclusion. It is a process of ensuring access to appropriate financial products and services by the vulnerable groups, such as weaker sections and lower income groups are at an affordable cost in a fair and transparent manner. It is one of the most critical aspects in the control of inclusive growth and development.
The G–20 countries Innovation Financial Inclusion Experts have highlighted principles to serve as a guide for policy and regulatory approaches with the objective of fostering safe and sound adoption of innovation, adequate, low cost financial delivery models, helping provide conditions for fair competitive and a framework of incentives for various banking, insurance and non banking entities involvement and delivery of the full range of affordable and quality financial services. The major barriers to serve the poor apart from socio economic factors such as regular income, poverty, illiteracy, etc are the lack of reach, higher cost of transaction and time taken in providing those services. Products designed by the banks are to be tailored for scalability, convenience, reliability, flexibility and continuity. The RBI have been undertaking financial inclusion initiatives such as no frill accounts; relaxation of Know your customer norms; engaging business correspondents; offering General purpose credit card facility up to Rs 25000/-  at rural or semi – urban branches and freedom to open branches in tier II and tier III regions. To become a global player these inclusive measures are sources’ of empowerment. The efficiency and effectiveness of these initiatives by the RBI needs to be researched.

Micro Finance:
In early July 2011 Union Government introduced draft legislation to govern microfinance based on Y H Malegam recommendation. India has about 900 micro finance institution majorities of them functioning as Non Governmental Organization trust or as cooperatives societies. Out of these 350 MFI’s are listed with industry associations. Indian PSB’s have lent 24,178 crore to small borrowers though Micro finance institutions and self help groups as on July 2011. Small Industries Development Bank of India (SIDBI) SBI and ICICI are he major players in this sector. The MFI are intending to merge so s to consolidate and justify economies of scale. The profitable areas of diversification of revenue, the reasons leading to mergers or consolidation, the role of PSB and private Banks, the optimum risk – return model the regulatory gaps are all to be studied in dept to understand the growth and vulnerability of micro finance.

Non Operative Holding Companies: (NOHCs)
The Reserve Bank of India has also recently issued draft guidelines for giving new banking licenses to private players New banks can be set up only through wholly – owned non-operative holding companies or NOHCs. The RBI will seek views on the draft until October 31, 2011. Industrial houses such as Aditya Birla Group, Tata Capital, Reliance ADAG, Bajaj Group, SKS Microfinance, and Shriram Finance are eyeing these banking licenses to increase competition and fostering bettering the quality. Groups which have successfully run business for at least 10 years and with not more than 10 percent of their revenues or assets in the real estate and broking business in the last three years are eligible for licenses. To ensure high corporate governance at least 50 percent of their boards is a made up of independent directors. These banks to follow the same priority sector lending targets existing for domestic banks to be followed; list themselves on stock exchanges within two ears of obtaining their licenses and more. This is expected to serve the purpose of financial inclusion. RBI plans to” incentivize” foreign banks and treat them almost on a part with local banks if they agree to go for local banks incorporation and become subsidiaries of foreign parents. The market share of foreign banks in India has remained unchanged for decades at around 7.5 percent. Currently there are 36 foreign banks in India and collective they have about 315 branches. The impact of NOHC’S needs considerable deliberations amongst different groups.
HR Reforms
The banks have performed well reducing the non-performing assets (NPA) and strengthening balance sheet.  But the public sector banks are seriously handicapped in human capital.  Barring some of adhoc measures in promotion methodologies and training systems the core HR lacked long term orientation.  It is inadequate in the area of talent management, performance management and leadership development. The old PSBs compete with new generation banks which has product innovations are customers centric and practices top class HR practices.  A McKinsey Company and Booz Company study report in 2010 states the PSBs will lose half their employees in the next decade as retirement, i.e. 80% of General Managers, 50% of middle managers and 30% of other employees will retire over the next 5-6 years. It also emphasized that there is a leadership gap of 12000 to 15000 people in branches, regions and in other functionary areas.  The Kandelwal Committee Report of 2010 emphasized on the following observations with regard to HR in the Indian Banking sector:
ü  HR was neglected in all banking reforms
ü  HR has no place in the strategic matrix of public sector banks
ü  The HR is not professional, filled with unionism, absence of reward and serious gaps in succession planning.
ü  Automation of HR is limited and non-core activities are not outsourced.
ü  Lack of employee engagement
ü  Lack of appraisal system and performance management systems even at the clerical level
ü  Adhoc creation of top and senior level management and it is not commensurate with business dynamics
ü  Inadequate manpower planning
ü  Under utilization of talent
ü  Lack of re-dressal to diversity situations
The competitive banking setting requires emphasis on developing new capabilities, visionary leadership and enhanced quality of manpower, improved workplace culture. How will the PSB’a meet this constraint is a big concern in this dynamic banking environment?
Finally the Indian banking sector has a long way to go. About 5,00,000 villages are yet to be provided with banking services. Adequate infrastructure, supplementing the brick and mortar structure is available at a reasonable radius of 2 to 3 km, digital and physical connectivity, uninterrupted power supply are matters to be improved. Mind set cultural and attitudinal changes at grass roots and cutting edge technology at levels of branches of banks are needed to impart organizational resilience and flexibility.  Bank should institute systems of reward and recognition for personal initiating, ideating, innovating and successfully executing new products and services in the rural areas.  Inclusive growth will act as a source of empowerment and allow people to participate more effectively in the economic and social process. Banking sector in India is expanding in exponential rate with dynamics of threat and opportunities in the internal and global market leaving ample scope for future research.

Reference:
1.   Tamal Bandyopadhyay, “The future rests on 3 Pillars”, The Mint Report, 22 September, 2011, p.1
2.   Chakrabarty, K C, (2011), “A Road India needs to travel”, The Mint Report, 22nd September, p.6
3.   Anil K. Kandelwal, (2011), “The path for reforms in PSBs”, The Mint Report, 22nd September, p.9
4.   Economic Times Wealth, September 26-2 October, 2011
5.   Business Today, October 2, 2011, p.17

© Padma Shankar, Editorial, “Maintaining Technological Dynamics in Indian Banking System”, Advances in Management, Volume 4, Number 12, December,2011,    

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