·
Focus; “Deciding what not to do is as
important as deciding what to do.”
·
Simplify; “Simplicity is the ultimate
sophistication.”
·
Take responsibility end to end.
·
When behind, leap frog; “If we don’t cannibalize
ourselves, someone else will.
·
Put products before profits; “Don’t
compromise, focus on making the product great and the profits will follow”
·
Don’t be a slave to focus groups; “Our task
is to read things that are not yet on the page.”
·
Intuition is a very powerful thing – more
powerful than intellect; “The people in the Indian countryside don’t use their
intellect like we do; they use their intuition instead.’
·
Bend reality; “Don’t be afraid, get your mind
around it, you can do it.”
·
Impute; “People do judge a book by its
cover”.
·
Push for perfection: “A great carpenter isn’t
going to use a lousy wood for the back of a cabinet, even though nobody’s going
to see it.”
·
Tolerate only ‘A’ players; “When you have really
good people, you don’t have to baby them; by expecting them to do great things
, you can get them to do great things.
·
Engage face to face; “I hate the way people
use the slide presentation instead of thinking, people would confront a problem
by creating a presentation. I want them to engage, to hash things out at a
table, rather than show a bunch of slides. People who know what they are
talking about don’t need PowerPoint.’
·
Know both the big picture and the details;
“Some Ceo’s are great at vision, others are managers who know that God is in the
details.”
·
Combine the humanities and the sciences;
Connect humanities to the sciences; creativity to technology; arts to
engineering.
· Stay hungry and stay foolish; in every aspect
of life Jobs behavior reflected the contradictions, confluence and eventual
synthesis of all the varying strands. “Think different” “While some see them as
the crazy ones, we see genius, because the people who are crazy enough to think
they can change the world are the ones who do.”
Source: HBR South Asia 1 January, 2012
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